The underlying motto, as Stalter puts it, is “we think gay people are okay. One of the more damaging aspects of rainbow-washing is that it often misleads people into thinking that they are helping to empower a marginalized community, when in actuality they are only helping corporations profit. This is a perfect example of how brands suddenly use rainbow colors or imagery to advertise rather than advocate, otherwise known as rainbow-washing.
She then spews out “Hunky dory more like honky whore-y mama werk shake your thang sissy twerk doctor girl yassify that hoe,” before donning some rainbow-colored sunglasses.
